So often treated as an afterthought, packaging can be integral to the impact and success of a product, as Mike Scott reports
Future of Packaging 2014
In the past decade the role of packaging has shifted into high gear, with global packaging sales estimated to reach $975 billion by 2018. Recognised as an essential factor in the success of a product, competition among brands to be leaders in design and supply chain innovation is high. This report examines the future of sustainable packaging, the latest industry techniques to engage customers, and how digital and smart packaging is set to transform markets.
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In this report
Do not dismiss packaging as a waste of materials, says Jane Bickerstaffe, director of INCPEN, the Industry Council for research on Packaging & the Environment
The supermarket is a warzone with thousands of brands fighting for sales. Charles Orton-Jones shows how a brand can win the battle and seize shoppers’ attention
They showcase the latest techniques in packaging. So what is the luxury goods industry telling us right now? Charles Orton-Jones reports