Future of Golf

Golf as enjoyed by the well-heeled is in good shape, yet the number of people playing the sport in the UK has dropped to below 3.5 million for the first time in 15 years, to 3.36 million this year. With golf undoubtedly at a crossroads this report looks to its future, exploring the changing relationship between women and the sport, golfing attire’s fashion makeover and increasing sponsorship opportunities within the industry. It also looks at the latest advancements in sport psychology, nutrition, physical conditioning and technology that are paving the way for a new era of golf.

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In this report


  • Exclusive beauty is golfers’ paradise

    It boasts Europe’s longest hole, a winery, historic chapel and castle, as well as executive accommodation. Edwin Smith travelled to Castiglion del Bosco near Siena in Tuscany to meet Massimo Ferragamo (pictured) who owns this exclusive new golf course

  • Performing like a professional golfer

    What can amateur golfers learn from top professionals to improve their physical and mental fitness without spending hours in the gym, hiring a psychologist or employing a sports nutritionist? Nick Bayly finds out

  • 5 tips to improve your game

    Golf is very similar to Formula 1 motor racing in terms of technological advancements. You buy a gizmo one day and a month later it’s outdated. But Tim Southwell has discovered five pieces of golf technology that will still be delivering enjoyment and improvements to your game for years to come