Does brand reputation really matter?
There’s an apparent discrepancy between consumers’ ethical purchasing intentions and their actual buying behaviour. Does being ‘good’ really...
The Future of Marketing and Customer Experience
After a tumultuous 2020 of budget cuts, furlough and redundancies, the marketing industry is looking to rebuild in 2021. From the future of digital advertising without third-party cookies to improving diversity and inclusion and finding new ways to improve lead generation, marketers are facing new challenges.
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In this report
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Addressing the ad industry’s diversity problem
The advertising industry has a particularly poor record on diversity, but some of its key players are determined...
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How to navigate a cookie-less world
Digital marketing is facing upheaval as two of the biggest players in tech wield their power as regulators...
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The power of conversational search
The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is...
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How marketers are redefining their relationships with customers - and with tech
A roundtable of influential senior marketing industry leaders discuss how they are striding into the post-pandemic era, empowered...
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Building connections across the customer journey
Marketers need to balance data and insights to deliver the best consumer engagement strategies. How can data inform...
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A proactive era for customer engagement
Engaging consumers in a post-Covid era of greater expectation requires brands to be a lot more proactive. Rethinking...
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Putting engagement first in marketing
The cross-channel evolution of marketing is enabling companies to develop deeper connections with their customers through personalisation, data-driven...
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How to create genuinely customer-centric marketing
A virtual roundtable of five experts discusses how to build on strong brand foundations for deeper, long-term customer...
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Why CMOs must prioritise creative excellence
This year more visual content will be created than ever before, yet marketers still struggle to track the...
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The man with all the answers
Reliance on outdated search technology means brands are losing out to competitors in the critical digital space. Yext...
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Data is the inhibitor and enabler as CMOs drive business growth
CMOs are taking a key role in driving crucial data-driven outcomes for the business, but there are challenges...
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Business Transformation
The past 18 months has forced business transformation on most companies, whether they wanted it or not. Here, we examine whether new business models are here for the long-term, new management structures and the real difference between digital transformation and digitisation.
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The Future of Marketing and Customer Experience
After a tumultuous 2020 of budget cuts, furlough and redundancies, the marketing industry is looking to rebuild in 2021. From the future of digital advertising without third-party cookies to improving diversity and inclusion and finding new ways to improve lead generation, marketers are facing new challenges.
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Future of Ecommerce 2021
As the pandemic pushed previously in-store brands online, luxury retail has finally embraced ecommerce, L’Oréal’s new digital boss explains how beauty went touchless and we explore how innovative warehouse tech can offer retail an edge. We also examine the magic of live shopping, the rise of super apps and how to get returns right
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The Future of Work 2021
As the UK economy slowly reopens, thoughts are increasingly turning to what work will look like post-pandemic. But with many people looking for a career change, issues around proximity bias and the loss of young people from the work force, there are as many opportunities as there are challenges.