The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Wealth & Asset Management 2021
Rising inflation, remote management, sluggish debt markets, ESG concerns - numerous challenges have arisen for wealth and asset managers over the past two years. But rather than stymie investment and financial growth, these challenges have provided opportunities for innovation. How will managers take advantage of burgeoning asset classes to hedge against risks and ensure robust future returns? Which ESG considerations will take priority as wealth is transferred to the next generation? How can managers use tech solutions to best serve their clients?
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Sustainable Business 2021
Post-COP26 the focus has turned to how businesses are helping build a more sustainable future. From new European laws aiming to slow deforestation to rethinking business travel, there are ways all companies can help keep warming below 1.5°C.
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Talent Management 2021
With the great resignation in full swing, talent management is perhaps more important than ever. The ability to effectively recruit, onboard, upskill and ultimately retain good talent may make the difference in a market where job seekers hold the cards. What are the factors contributing to the tight recruitment market? How should businesses manage the digital (and increasingly remote) workplace? What does it take to attract and keep talent in the current environment?
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Future of Retail 2021
2021 was a year of immense change for the Retail sector, as it tried to establish its role in the new normal. From a revamp of business rates to seemingly unending supply chain issues, the year has been fraught with ups and downs. Our Future of Retail report examines how brands can make smarter use of customer data, the best ways to sell luxury and the top trends for 2022. It also explores what shopping could be like in the metaverse