The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Mergers, Acquisitions & Exit Strategies 2021
2020 spelled boom time for M&A, but why was this and can we expect it to continue? Our Mergers, Acquisitions & Exit Strategies report explores the pros and cons of earnouts, the best ways of getting culture right and the growing importance of ESG
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Supporting SMEs 2021
During lockdown, small British businesses went out of their way to give back to their local communities, as our Supporting SMEs report discovers. Also featured are top tips from founders on startup pitfalls, lessons about digital transformation and an exploration of why recent Brexit deals have failed SMEs
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Cryptocurrencies 2021
Though it seems like a word from Elon Musk can send bitcoin’s value rocketing or plummeting, what are the real drivers behind the value of cryptos? Our Cryptocurrencies report explores why central banks are keen to get in on the game, how the issue of bitcoin’s energy usage is being handled, and what makes cryptocurrencies such an attractive area for top talent
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Sustainable Innovation 2021
As we approach COP26 this autumn, the drive for business and government alike to take action in the fight against climate change is accelerating. Our Sustainable Innovation report explores how greentech startups are improving supply chain transparency, how consumer tech is embracing the circular economy, and how innovators are working towards a greener future for work, cities, and travel