How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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Building better shoppers?
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Future of Fintech 2020
What does 2021 hold for fintech? Our Future of Fintech special report, published in The Sunday Times, explores topics on eco-conscious startups, diversity in the industry, helping small businesses, financial literacy and more. The featured infographic looks at SME opportunities for fintech in the changing business landscape.
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Future of Infrastructure 2020
From net-zero to small ports, our Future of Infrastructure special report, published in The Times, explores why reaching net-zero will require a major infrastructure overhaul, demand for electric vehicles, the infrastructure talent pool, and more. The featured infographic looks at which sectors and countries are in need of the most investment to keep pace with the demands of the future
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Legal Innovation 2020
From virtual hearings to legal advice on social media, our Legal Innovation special report, published in The Times, covers how the legal sector is transforming and adapting including legal technology, ‘uberisation’, and more. The featured infographic examines the lack of representation in law firms and why it isn’t only bad for business but also society overall.
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IoT for Business 2020
Our IoT for Business special report, published in The Times, examines what the future holds for IoT, how it can help save water, tech adoption, and more. The featured infographic looks at how different industries are implementing IoT across their organisations.