The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
Sponsored content
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Digital Learning 2021
What will a hybrid model of digital learning look like? How can you get the most out of the time you spend learning online? This report offers advice on how to incorporate digital learning in the classroom and in the workplace. We also look at the most effective strategies for making sure the knowledge sticks.
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Climate Change 2021
As we inch closer to COP26 in Glasgow this year, companies are starting to get serious about their part in tackling climate change. Our Climate Change report explores how SMEs can reach net zero, whether carbon offsetting is a good idea and why it might be time to ditch GDP as a way to measure how well a country is performing
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Digital Transformation 2021
After 18 months of rapid digital transformation, questions are now being asked about how many of the changes implemented will last as the world reopens. Our Digital Transformation report explores how to measure performance, why embracing corporate digital responsibility is crucial and whether people really are the secret to transformation success
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Financial Services Innovation 2021
The financial services industry, like many others, has been through a period of rapid innovation over the past 18 months, but how much of it will last? Our Financial Services Innovation report explores the challenges of hybrid working, the rise of open finance and the importance of “boring innovations”, including improving customers’ access to cash