The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Future of Transport & Mobility 2021
Covid stopped much of the transport and travel industry in its tracks, so how is the sector responding as the world opens up again? Our Future of Transport & Mobility report explores how town planners are charting the commutes of tomorrow, how a wounded aviation industry is tackling decarbonisation and how mechanics are upskilling to take on electric vehicles
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The Fashion Economy 2021
From diversity to sustainability, the fashion industry has long had an image problem, so how are brands responding? The Fashion Economy explores the importance of Black-owned brands, size inclusivity and the steps brands are taking to increase our clothes’ lifespans. Plus, what’s driving the rise of luxury M&A and how can brands balance profits with principles when selling in China?
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Future of Packaging 2021
The packaging industry is undergoing rapid transformation as issues around sustainability, technology and regulation come to the fore. From new extended producer responsibility laws to moves towards eco-labelling and how design is being impacted by AI.
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Mergers, Acquisitions & Exit Strategies 2021
2020 spelled boom time for M&A, but why was this and can we expect it to continue? Our Mergers, Acquisitions & Exit Strategies report explores the pros and cons of earnouts, the best ways of getting culture right and the growing importance of ESG