How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
In association with
In this report
-
-
Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
-
Building better shoppers?
-
How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
Sponsored content
-
How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
-
Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
-
The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
-
Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
-
Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
-
Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
-
Future of Work 2020
Our Future of Work special report, published in The Times, looks at tackling age discrimination, shared offices in city centres, closing the blue and white-collar divide, employee monitoring, and more. The featured infographic explores if people are still happy with working from home, or if employees are craving to return to a more traditional office setting.
-
Public Sector Technology 2020
Our Public Sector Technology special report, published in The Times, explores what Test and Trace can teach us, the implications of the first digital census, how open data could build trust and reform procurement, and much more. The featured infographic looks at how automation could revolutionise public sector organisations in the years to come.
-
Future of Retail 2020
Our Future of Retail special report, published in The Times, examines how retail is expected to continue post-coronavirus, what brands need to know about social commerce, the new retail calendar, and so much more. The featured infographic looks at how coronavirus has impacted holiday season shopping and whether shoppers will cut-back and save or indulge more than previous years.
-
Business Restructuring 2020
Our Business Restructuring special report, published in The Times, explores how to avoid short-term cuts and long-term losses, new ways retail brands are thriving, the pivot of sales teams during a pandemic, and more. The featured infographic looks at the near-term outlook for chief financial officers and what measures they are taking to shore up corporate finances