The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
Sponsored content
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Public Sector Technology 2021
Could the solution to the climate crisis lie in space? Is the new Online Safety Bill enough to prevent abuse on social media? And can the NHS ever really protect its sprawling supply chain from cyber threats? Our Public Sector Technology report explores these issues, as well as asking what public sector organisations can do to stop employees leaving in droves
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Future of Fintech 2021
Fintech: the great disruptor. From payments and lending to investment and money management, tech providers are actively shaping the future of the financial landscape - even pushing the boundaries of currency itself. How are fintech firms adjusting their services to align with consumer trends? Can fintech cement its reputation as a driver of equality and sustainability? And how should big banks respond to the disruption and stay relevant across the financial ecosystem for the future customer?
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Rare Diseases 2021
It is estimated that 3.5 million people in the UK will be affected by a rare disease at some point in their lives. Though rare on an individual basis, rare diseases are collectively common. How can better health data and advances in genomics produce better outcomes for patients? Are there wider benefits to rare disease research and funding? How has Covid affected the rare disease community? This report considers some of the lived experiences of rare disease patients, and also explores opportunities for improved testing, diagnosis and treatment.
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Digital Transformation 2021
Digital transformation has been a huge area of focus for many businesses, particularly over the past couple of years. But with mitigating the climate crisis another are of concern, how are businesses tying together transformation and sustainability? And what are the key trends in transformation to look to next year?