The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
Future Customer 2020
How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.
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In this report
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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Should you bother with real-time data?
Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How to win the customer experience battle
A cloud omnichannel interaction hub offers seamless customer experience
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Building brands for an anxious world
What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand
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The Better Why
In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer
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Reducing costs while delivering powerful customer experiences
Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement
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Empathy must become the next normal for brands
In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint
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Why experiences matter to the changing consumer of 2020
Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger
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Wealth Management 2021
From activist investors to the rise of cryptocurrencies, explore how wealth management is changing
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Future CFO 2021
CFOs are increasingly moving away from their finance heartland to take more of a strategic role in business. In this report, we take a look at the new skills finance bosses need, how to manage the long-term trend for working from home and speak with Zoom's CFO on pushing out of her comfort zone.
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Procurement and Supply Chain Innovation 2021
Will the Suez blockage change how we manage supply chains forever? Our Procurement and Supply Chain Innovation report examines shifting approaches to long, global supply chains in the wake of COVID and Brexit and explores how procurement got a career makeover and a new crucial new C-suite role
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Trading Strategies 2021
After a year of increased interest in trading, our Trading Strategies report takes a look at the pandemic's impact on the sector and the effect of activist investors. It also includes an explanation of NFTs and explores alternative investing.