Future Customer 2020

How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? Our Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail.

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In this report

How to connect with your post-COVID customer

Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands

Retail
Should you bother with real-time data?

Real-time insights are essential to adapt to a changing consumer landscape, but companies that ignore trust and transparency as part of the process are risking it all

Data Analytics
Building better shoppers?

Retail
How to shop post-pandemic

COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?

Retail

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How to win the customer experience battle

A cloud omnichannel interaction hub offers seamless customer experience

Future Customer 2020
Building brands for an anxious world

What used to be about creating brand differentiation in an age of abundance is now about staying relevant in an age of turbulence and customer expectation is moving faster than ever, says Manfredi Ricca, global chief strategy officer at Interbrand

Future Customer 2020
The Better Why

In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer

Future Customer 2020
Reducing costs while delivering powerful customer experiences

Budget cuts and ever-increasing expectations from buyers are forcing organisations to urgently re-examine how they run customer service. Process mining is enabling companies across the globe to highlight hidden inefficiencies in the ways they operate, and empower rapid improvement

Future Customer 2020
Empathy must become the next normal for brands

In a world where nothing is certain, customers want brands to show their human side and deliver personalised, empathetic experiences across every touchpoint

Future Customer 2020
Why experiences matter to the changing consumer of 2020

Ongoing reverberations from the coronavirus pandemic are dramatically reshaping what customers expect from their interactions with brands. As behaviours continue to shift, businesses that prioritise experiences at a corporate and local level will emerge stronger

Future Customer 2020

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Combating Cancer 2020

3,600 lives in the UK could be lost to the four main cancers over the next five years due to delays caused by COVID-19. Our Combating Cancer special report, published in The Times, explores why COVID has made it harder than ever to treat and diagnose cancer, dietary advice, and more. The featured infographic examines how where you live can impact your risk of getting cancer and the care you can expect if you do.
Business Growth & Recovery 2020

Our Business Recovery & Growth special report, published in The Times, focuses on providing business leaders with positive and practical guidance to prepare for a resilient and stronger 2021. It features content on pivoting to eCommerce, new ways of engaging with customers, cross-border transactions and borderless transfers, and the cruciality of supply-chain sustainability. The featured infographic explores what the outlook really is for business recovery and COVID-19.
The Future CMO 2020

Our Future CMO special report, published in The Times, features articles on combating fake news, upcoming Christmas campaigns, celebrity founders and branding, and more. It features an infographic on the changing evolution of the advertising landscape from traditional to digital.
Climate Change 2020

Our Climate Change special report, published in The Times, explores innovative ways to offset carbon emissions, staying profitable as a B corp, and the environmental cost of going digital. It also looks at which business leaders are lobbying for real action. The infographic examines how big your business’s carbon footprint is and the impact of remote working.