The Future CMO 2019

Today’s chief marketing officer (CMO) must be an expert tightrope-walker, skilled in balancing efficiency-driving technology with customer-centricity, human creativity with the power of data. The Future CMO special report, published in The Times, examines the need to upskill CMOs to deal with these new requirements and how collaboration with CIO has become business critical. It explores the rise of the branding-less brand, the need for greater transparency and how the modern marketer can get to grips with consumer “tribes”. Also featured is comment on how to reimagine the marketing funnel and why it’s time to eliminate imposter syndrome

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In this report

  •

    Why CMOs and CIOs must work together

    As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success

    CMO

  •

    The rise of new consumer tribes

    When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer?

    Marketing

  •

    What does the modern CMO look like?

    Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?

    CMO

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