The Future CMO 2019
Today’s chief marketing officer (CMO) must be an expert tightrope-walker, skilled in balancing efficiency-driving technology with customer-centricity, human creativity with the power of data. The Future CMO special report, published in The Times, examines the need to upskill CMOs to deal with these new requirements and how collaboration with CIO has become business critical. It explores the rise of the branding-less brand, the need for greater transparency and how the modern marketer can get to grips with consumer “tribes”. Also featured is comment on how to reimagine the marketing funnel and why it’s time to eliminate imposter syndrome
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Hybrid Working 2022
Remote work was imposed on the working world throughout the pandemic, but hybrid is quickly becoming the workplace norm in 2022. What should employers be aware of as the workforce makes its way back to the office on a part-time basis?
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Public Sector Technology 2022
From schools to hospitals to law enforcement, problems with outmoded, expensive, clunky technology can be found in every area of the public sector, but things are changing. Our Public Sector Technology report explores how one London local council could be the next Silicon Valley for data, how low-code is helping to ease budgeting problems and how new tech could help clean up the Metropolitan police force
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Wealth & Asset Management 2022
Wealth and asset managers are grappling with incessantly uncertain investment markets. Are there any safe bets? With inflation at a 40-year high, how can investors protect their clients' wealth, long term? How do geopolitical developments affect returns and investment strategies? And is there room for some contrarian thought on the ESG front?
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Cybersecurity & IT Governance 2022
The war in Ukraine is having unexpected ramifications across industries, not least in the realm of cybersecurity, so how is it endangering UK firms and does this open the gate for further nation state cyber attacks? The Cybersecurity & IT Governance report explores this plus the cyber skills gap, penetration testing essentials and whether the new National Cyber Strategy will make the UK a world leader in cyber