The Future CMO 2019
Today’s chief marketing officer (CMO) must be an expert tightrope-walker, skilled in balancing efficiency-driving technology with customer-centricity, human creativity with the power of data. The Future CMO special report, published in The Times, examines the need to upskill CMOs to deal with these new requirements and how collaboration with CIO has become business critical. It explores the rise of the branding-less brand, the need for greater transparency and how the modern marketer can get to grips with consumer “tribes”. Also featured is comment on how to reimagine the marketing funnel and why it’s time to eliminate imposter syndrome
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Future of Ecommerce 2022
At the height of the pandemic, ecommerce boomed. Now, as restrictions ease, how should brands be preparing themselves for the post-Covid slowdown? Our Future of Ecommerce report explores the potential of mobile commerce in emerging markets, the importance of end-to-end fulfilment and smart warehouse management and explores just how etailers can thrive in a period of inflation
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Revenue & Growth Strategies 2022
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Sustainable Investing 2022
Although the market for sustainable investing is growing rapidly, economic pressures and mounting scepticism around impact present credible challenges to the industry. What can be done to maximise the vale and impact of sustainable investments? Where is the investment most needed? And how are investors and companies affected by evolving regulations?
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Future CEO 2022
As inflation rears its head and geopolitical tensions upend supply chains, the business landscape has suddenly become a lot trickier to navigate. And all of this comes while the C-suite is still adapting to the challenges of hybrid working and the urgent need to behave more sustainably. CEOs in particular, then, have plenty on their plates. What does it take to juggle these conflicting demands? And where should CEOs be looking for guidance?