The Future CMO 2017
The Future CMO special report, published in The Times, reveals how chief marketing officers need to confuse the competition for their brand to stand out. The report investigates the fine line between close and creepy personalisation, and the rise of marketers to chief executives. In addition, it covers diversity within the marketing industry and asks can brands realistically separate ethics from politics?
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Future CTO 2022
In recent years, the chief technology officer has become a key C-suite role, setting a business’s tech strategy in much the same way that the CEO sets the business strategy. As CTOs take on this new responsibility, they'll need to keep their eyes on the opportunities and threats posed by emerging technologies, from quantum computing to Mach architecture. So, what's on the horizon?
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Navigating Cloud Adoption 2022
Many businesses have already recognised the benefits that transitioning to the cloud could bring, from shoring up vulnerable supply chains to guarding against cybersecurity threats. But practical challenges still remain, and the shift is being delayed by skills gaps and the lack of a detailed cloud strategy. So, what should businesses be doing to clear a path to effective cloud adoption?
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Future of Ecommerce 2022
At the height of the pandemic, ecommerce boomed. Now, as restrictions ease, how should brands be preparing themselves for the post-Covid slowdown? Our Future of Ecommerce report explores the potential of mobile commerce in emerging markets, the importance of end-to-end fulfilment and smart warehouse management and explores just how etailers can thrive in a period of inflation
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Revenue & Growth Strategies 2022
Driving growth - whether it's market share, customer base, or profit - is fundamental for businesses. But what's the best way to achieve it? How should firms respond in a recession? Is the traditional sales funnel dead? And how can managers ensure they're adequately supporting their top talent?