Future of B2B Marketing

Introducing Raconteur's first-ever Future of B2B Marketing report, published in The Times.

B2B marketing is about innovation. Businesses that stay at the cutting edge survive and thrive, while those that don’t get left behind.That’s why we spoke to 20 UK marketing leaders from brands including Barclays, Deloitte, IBM, SAP, RBS and more to see which trends and techniques will be shaping their marketing strategies in 2020 and beyond.In the report , you’ll discover:

Why Salesforce CMO Stephanie Buscemi believes B2B brands must know their values and be prepared to take a stand on important issues such as gay rights and gun sales.
How Google teamed up with BBC comedy character Chabuddy G to promote its B2B services – and the role creativity plays in helping brands connect with their audiences.
Exclusive insights to inform your strategy for everything from customer experience to marketing automation, influencer partnerships, talent acquisition, sales alignment, B2B ‘super events’ and beyond.

Read the report in full on our Business of Marketing hub here.