Future of Advertising 2019
On June 14th ads depicting harmful gender stereotypes will be banned in the UK. This shift, coupled with the rise of ‘woke’ marketing and the dominance of the duopoly, highlights that the advertising industry faces as many challenges in 2019 as it does opportunities. The Future of Advertising special report, published in The Times, explores how brands can overcome the inherent difficulties and embrace the possibilities. The report covers how brands can find the balance between brand-building and short-term wins, how new engaged audiences such as podcast subscribers can be reached, as well as the five most important mistakes marketers need to avoid in 2019. Also featured is an infographic on the state of influencer marketing today including the most popular platforms used and how marketers are justifying spend on this channel
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Future of Banking 2022
The banking industry is evolving. Under threat from fintechs and challenger banks, traditional banking institutions are increasingly integrating tech-based services to stay competitive. So what's driving tech adoption and innovation in the sector? What new services are big banks trialling? And is there still room for analogue customer experiences in a digital-first world?
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Hybrid Working 2022
Remote work was imposed on the working world throughout the pandemic, but hybrid is quickly becoming the workplace norm in 2022. What should employers be aware of as the workforce makes its way back to the office on a part-time basis?
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Public Sector Technology 2022
From schools to hospitals to law enforcement, problems with outmoded, expensive, clunky technology can be found in every area of the public sector, but things are changing. Our Public Sector Technology report explores how one London local council could be the next Silicon Valley for data, how low-code is helping to ease budgeting problems and how new tech could help clean up the Metropolitan police force
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Wealth & Asset Management 2022
Wealth and asset managers are grappling with incessantly uncertain investment markets. Are there any safe bets? With inflation at a 40-year high, how can investors protect their clients' wealth, long term? How do geopolitical developments affect returns and investment strategies? And is there room for some contrarian thought on the ESG front?