The Fashion Economy 2019

There is a view that the fashion industry has marked its own homework for too long. More than ever before, decision-makers are being compelled to make their brands more 'sustainable', but what does 'good' actually look like when it comes it sustainability? The conversation needs to shift to whose responsibility it is to create accountability. From sustainable supply chains, to authentic influencer marketing and cultural barriers, businesses are navigating an entirely new terrain. The Fashion Economy special report, published in The Times, explores the consumer-driven trends facing the industry, and the ways businesses are adapting. The report also explores how businesses can digitally transform, in order to future-proof their supply chains in an unknown post-Brexit world.

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In this report

  •

    Fashion influencers lead the industry

    How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry

    Marketing

  •

    Is fashion manufacturing coming home?

    Rapid globalisation and complex supply chains mean brands have hitherto largely relied on production overseas, where labour is often cheaper and economies of scale have enabled strong expansion. But in light of Brexit and its potential impact on global trade and workforces, the reindustrialisation of Britain, for the textiles industry at least, could prove attractive to many domestic brands

    UK

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