There is a view that the fashion industry has marked its own homework for too long. More than ever before, decision-makers are being compelled to make their brands more 'sustainable', but what does 'good' actually look like when it comes it sustainability? The conversation needs to shift to whose responsibility it is to create accountability. From sustainable supply chains, to authentic influencer marketing and cultural barriers, businesses are navigating an entirely new terrain. The Fashion Economy special report, published in The Times, explores the consumer-driven trends facing the industry, and the ways businesses are adapting. The report also explores how businesses can digitally transform, in order to future-proof their supply chains in an unknown post-Brexit world.
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How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry
Rapid globalisation and complex supply chains mean brands have hitherto largely relied on production overseas, where labour is often cheaper and economies of scale have enabled strong expansion. But in light of Brexit and its potential impact on global trade and workforces, the reindustrialisation of Britain, for the textiles industry at least, could prove attractive to many domestic brands
When higher consumption equals bigger profits, the balance between sustainable practices and traditional business models is becoming increasingly difficult for brands
Improving transparency and visibility in the fashion supply chain helps avoid waste and create a sustainable circular economy
A responsible enterprise, with sustainability at the top of its business agenda, appeals to an environmentally conscious customer
Digital 3D tools can transform the fashion industry, boosting productivity, product development and profitability
A peer-to-peer social shopping app is where the world’s creatives come to buy, sell and discover inspiring and unique fashion
The fashion industry reinvents itself constantly, and with this comes ever-evolving challenges and opportunities
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