Top 5 tips to increase customer loyalty
Hugh Wilson lists the quick customer loyalty wins every business should be doing
Customer Experience & Loyalty 2015
Where once companies could differentiate themselves by price or product, today the commercial battleground is customer experience. This report explores the future of loyalty schemes in the mobile age, top tips to win loyal fans, how to capitalise on social media, data analytics and personalisation to increase loyalty, and creating a customer-centric company culture
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In this report
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Loyalty schemes must keep pace with mobile
As m-commerce continues to increase, loyalty programmes should be available on smartphones, tablets and wristwear to meet the expectations of customers on the move
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No brand gets worshipped by accident
It is possible to make customers love your brand, but only if you listen and give them what they really want
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Personalisation is key to increasing customer loyalty
Tailoring services and special offers is a key tool for increasing customer loyalty and is being driven by the digital data retailers can collect online from consumers
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Future of Transport & Mobility 2021
Covid stopped much of the transport and travel industry in its tracks, so how is the sector responding as the world opens up again? Our Future of Transport & Mobility report explores how town planners are charting the commutes of tomorrow, how a wounded aviation industry is tackling decarbonisation and how mechanics are upskilling to take on electric vehicles
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The Fashion Economy 2021
From diversity to sustainability, the fashion industry has long had an image problem, so how are brands responding? The Fashion Economy explores the importance of Black-owned brands, size inclusivity and the steps brands are taking to increase our clothes’ lifespans. Plus, what’s driving the rise of luxury M&A and how can brands balance profits with principles when selling in China?
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Future of Packaging 2021
The packaging industry is undergoing rapid transformation as issues around sustainability, technology and regulation come to the fore. From new extended producer responsibility laws to moves towards eco-labelling and how design is being impacted by AI.
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Mergers, Acquisitions & Exit Strategies 2021
2020 spelled boom time for M&A, but why was this and can we expect it to continue? Our Mergers, Acquisitions & Exit Strategies report explores the pros and cons of earnouts, the best ways of getting culture right and the growing importance of ESG