
The power of personalisation
The drive to personalise consumer offers is moving from targeted customers to include the wider family unit
Some 83 per cent of UK consumers are now quicker to retract their loyalty from a brand compared with just three years ago, according to research by Accenture. The Customer Experience and Loyalty special report, published in The Times, uncovers how companies can keep customers and attract new ones in an age of ultra-convenience. The report reveals how brands can improve customer service, connect with all generations and use digital tools to give power back to customers. In addition, it includes a pull-out infographic showing why online shoppers abandon their basket before checkout
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The drive to personalise consumer offers is moving from targeted customers to include the wider family unit
It’s a major challenge for organisations to secure the loyalty of multiple generations of consumers, from tech-savvy youngsters to their more cynical elders
Organisations are creating differentiation by merging the physical, digital and emotional worlds led by the understanding of human emotion
Taking on a rival business with aggressive comparative advertising is not for the faint hearted but certainly grabs attention
Dynamic customisation and machine-learning can now personalise all your online advertising
Stop irritating your customers with tedious tick-box surveys and discover how text analytics is revolutionising the way you collect insightful customer feedback
Digital-first strategies enable business to focus on rapid growth and differentiation in dynamic environments
Great customer experience programmes are not easy to deliver. Engaging everyone in the right way is crucial, explains Claire Sporton, vice president of customer experience at Confirmit