Customer Experience & Loyalty 2017

Some 83 per cent of UK consumers are now quicker to retract their loyalty from a brand compared with just three years ago, according to research by Accenture. The Customer Experience and Loyalty special report, published in The Times, uncovers how companies can keep customers and attract new ones in an age of ultra-convenience. The report reveals how brands can improve customer service, connect with all generations and use digital tools to give power back to customers. In addition, it includes a pull-out infographic showing why online shoppers abandon their basket before checkout

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