Investing in social enterprise businesses offers corporates a viable alternative to charitable donations, as Rob Langston discovers
In the past six years charitable donations from the UK’s largest corporations have doubled to £2.5 billion, yet only 20 per cent of people think that FTSE 100 firms donate anything at all. The question of how and why companies interact with charity has never been more complex. This report takes a closer look at corporate giving and public scepticism as well as social responsibility, volunteering and investment in social enterprise.
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What motivates companies to give to charity in cash or kind may differ, but it must be genuine to overcome public scepticism, writes Chris Johnston
Ioannis Ioannou, assistant professor of strategy and entrepreneurship at London Business School, suggests how corporations can best engage with charities
Charities face fierce competition to find corporate partners, but there are strategies that will help, as Dan Matthews reports