Interest among companies in niche charities is growing – and it’s creating some exciting partnerships
Corporate Action 2018
When it comes to businesses choosing charities support, it is hard not to be overwhelmed by choice. With so many organisations operating, many corporate donors opt for sponsoring the major charities, but this may be a mistake. The Corporate Action special report, published in The Times, explores how partnering with smaller, more niche charities can provide compelling stories and drive long-term, visible change. Featured are articles on the work being done to tackle obstetric fistula, and a Q&A on the benefits of working pro bono
In association with
In this report
How can business leaders encourage staff buy-in for a charity that is focused on a less well-known or initially unappealing cause?
In an increasingly uncertain world, what does the future hold for smaller charities focusing on often unmet needs?