How do you turn fantasy into fact and improve the bottom line? The answer lies in innovation which is at the heart of business success in the world of themed entertainment. On the 60th anniversary of the multi-billion-dollar theme park industry, this report dives into the science behind the magic, from virtual reality and 5D-immersive experiences to the technical expertise behind the rides and storytelling. It also explores beyond the cogs and wheels to reveal the importance of intellectual property and trademarks in avoiding legal rollercoaster rides

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