How do you turn fantasy into fact and improve the bottom line? The answer lies in innovation which is at the heart of business success in the world of themed entertainment. On the 60th anniversary of the multi-billion-dollar theme park industry, this report dives into the science behind the magic, from virtual reality and 5D-immersive experiences to the technical expertise behind the rides and storytelling. It also explores beyond the cogs and wheels to reveal the importance of intellectual property and trademarks in avoiding legal rollercoaster rides
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Themed entertainment is tied to economic growth in Asia and the United Arab Emirates, as well as emerging markets. It impacts on real estate, entertainment and media, intellectual property, technology and international business collaboration, says Judith Rubin, Themed Entertainment Association
A successful attraction will draw on artistic inspiration and technical expertise to tell a story which makes the audience feel part of the action
Theme parks may seem like whimsical worlds, but there is an exact science to creating them
Augmented and virtual realities are transforming theme parks into high-tech immersive experiences
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