The fortunes of F1 on the track may be best illustrated by the story of established racers Williams and newcomers Haas who are taking on the legends of motorsport
The Business of F1
Associated with sporting distinction, glamour, prestige - and big business - Formula 1 is the world’s most watched annual sports series. More than 300 brands sponsor F1, spending almost £1 billion annually, and governments invest more than £400 million in races each year. This report explores F1’s high-octane profits and who pockets the cash, top F1 teams, the sport’s global popularity, 20 brands that defined F1, the rise of women in motorsport, controversy over driver recruitment, and includes exclusive comments from F1 boss Bernie Ecclestone
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In this report
F1 involves huge amounts spent on securing a position on the winner’s podium. But how much does an F1 car actually cost, and how are racing teams funding themselves to take pole position?
It may be just the beginning, but gender roles are changing as more women are taking part in motorsport
Since 1968, when commercial sponsorship was given the green light in Formula 1, brands have paid seemingly huge sums to emblazon their product logos on cars. Caroline Reid reports