The team has threatened to quit, and the sport’s bosses must decide whether to bow to the manufacturer’s pressure or risk losing its most famous brand
Business of F1 2018
Formula 1 is an iconic sport. From the fastest road course racing cars in the world to show stopping venues in every corner of the globe, F1 is a sport of drama, adrenaline and money. With the cars alone costing millions and the events costing even more, you can expect every race to be a spectacle to behold. Raconteur’s Business of F1 report will be running for 8 weeks covering everything from the one of a kind hospitality at the Marina Bay Street Circuit in Singapore to the top 10 brands in F1. Whether you’re interested in eSports, hospitality, digitalisation, Ferrari or broadcasting, this report is a collection of all the hot topics in F1
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In this report
After four years without a title sponsor and the loss of backing from Honda, McLaren faces a commercial challenge – but executive director Zak Brown feels up to the task
Formula 1 is about to take on traditional broadcasters with the launch of an in-house streaming service
Formula 1’s global reach and big fan base make it a magnet for investment – but which are the sport’s best-known partners?