‘Keeping the content relevant and fresh is vital, and organisers who get this right will continue to flourish’
BY CHRIS SKEITH, chief executive of the Association of Event Organisers
Business Events 2017
Even with innovations in technology and the explosion of social media, the most meaningful brand relationships are still formed face to face. The Business Events special report, published in The Times, reveals how to make your events stand out in the digital age. The report covers how to harness the latest tech innovations to create immersive experiences and use engagement data to get to know your visitors. In addition, it reveals what marketers can learn from Comic-Con and includes a pull-out infographic highlighting the latest event technologies
In association with
In this report
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Top business event destinations
Destinations are an important lure which can boost business events if delegates can experience more than a conference venue
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How to use engagement data from events
Data is gold if you can get to its real value in the details gathered at events increasingly with the help of innovative technology
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Events technologies
Sponsored content
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Speaking of expertise…
Why you need an external speaker for your event and how to maximise value for money
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WRG: Six trends defining the future
Creative engagement agency WRG, which engages audiences through the creation and delivery of live experiences, strategic communications, video and interactive content, looks to the future
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Colombia is calling
Unique natural scenery, non-traditional venues and world-class infrastructure enable Colombia to host the most varied types of events
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New perspectives
A good event space has to have good accessibility, be close to suppliers and hotels, and have state-of-the-art facilities. If you can have all this at favourable terms in one of Europe’s biggest metropolitan areas, you’re on your way to a great event e
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Experience a world of choice and expertise
Meliá is the international hotel chain that can cater for your business events with specialist facilities at must-see destinations worldwide
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Live and let live
Why there’s no substitute for experience
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Westminster’s new neighbour
Venue host Alastair Stewart tells of fast-growing etc.venues’ ambitious new opening and why bold but meticulous design helps event planners succeed
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Public Sector Technology 2020
Our Public Sector Technology special report, published in The Times, explores what Test and Trace can teach us, the implications of the first digital census, how open data could build trust and reform procurement, and much more. The featured infographic looks at how automation could revolutionise public sector organisations in the years to come.
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Future of Retail 2020
Our Future of Retail special report, published in The Times, examines how retail is expected to continue post-coronavirus, what brands need to know about social commerce, the new retail calendar, and so much more. The featured infographic looks at how coronavirus has impacted holiday season shopping and whether shoppers will cut-back and save or indulge more than previous years.
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Business Restructuring 2020
Our Business Restructuring special report, published in The Times, explores how to avoid short-term cuts and long-term losses, new ways retail brands are thriving, the pivot of sales teams during a pandemic, and more. The featured infographic looks at the near-term outlook for chief financial officers and what measures they are taking to shore up corporate finances
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Sustainable Investment 2020
Is ethical investing the key to avoid future pandemics? Our Sustainable Investment special report, published in The Times, examines how green investment could be the secret to post-pandemic recovery, the UK’s unique position to work towards a net-zero future, debunking ESG myths, and more. The featured infographic explores the key drivers for more conscious investments.