Designing an immersive brand experience
Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses
Business Events 2017
Even with innovations in technology and the explosion of social media, the most meaningful brand relationships are still formed face to face. The Business Events special report, published in The Times, reveals how to make your events stand out in the digital age. The report covers how to harness the latest tech innovations to create immersive experiences and use engagement data to get to know your visitors. In addition, it reveals what marketers can learn from Comic-Con and includes a pull-out infographic highlighting the latest event technologies
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In this report
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‘Keeping the content relevant and fresh is vital, and organisers who get this right will continue to flourish’
BY CHRIS SKEITH, chief executive of the Association of Event Organisers
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Top business event destinations
Destinations are an important lure which can boost business events if delegates can experience more than a conference venue
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How to use engagement data from events
Data is gold if you can get to its real value in the details gathered at events increasingly with the help of innovative technology
Sponsored content
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Speaking of expertise…
Why you need an external speaker for your event and how to maximise value for money
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WRG: Six trends defining the future
Creative engagement agency WRG, which engages audiences through the creation and delivery of live experiences, strategic communications, video and interactive content, looks to the future
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Colombia is calling
Unique natural scenery, non-traditional venues and world-class infrastructure enable Colombia to host the most varied types of events
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New perspectives
A good event space has to have good accessibility, be close to suppliers and hotels, and have state-of-the-art facilities. If you can have all this at favourable terms in one of Europe’s biggest metropolitan areas, you’re on your way to a great event e
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Experience a world of choice and expertise
Meliá is the international hotel chain that can cater for your business events with specialist facilities at must-see destinations worldwide
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Live and let live
Why there’s no substitute for experience
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Westminster’s new neighbour
Venue host Alastair Stewart tells of fast-growing etc.venues’ ambitious new opening and why bold but meticulous design helps event planners succeed
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Climate Change 2021
As we inch closer to COP26 in Glasgow this year, companies are starting to get serious about their part in tackling climate change. Our Climate Change report explores how SMEs can reach net zero, whether carbon offsetting is a good idea and why it might be time to ditch GDP as a way to measure how well a country is performing
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Digital Transformation 2021
After 18 months of rapid digital transformation, questions are now being asked about how many of the changes implemented will last as the world reopens. Our Digital Transformation report explores how to measure performance, why embracing corporate digital responsibility is crucial and whether people really are the secret to transformation success
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Financial Services Innovation 2021
The financial services industry, like many others, has been through a period of rapid innovation over the past 18 months, but how much of it will last? Our Financial Services Innovation report explores the challenges of hybrid working, the rise of open finance and the importance of “boring innovations”, including improving customers’ access to cash
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Retirement & Pensions 2021
This year’s Pension Scheme Act has set out to bring a raft of checks and balances to the industry, but what will that mean in practice? Our Retirement & Pensions report explores the increasing professionalism of trustees, the growing focus on ESG and the impacts of rising inflation, as well as examining which groups are most at risk of retirement poverty