Designing an immersive brand experience
Business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses
Business Events 2017
Even with innovations in technology and the explosion of social media, the most meaningful brand relationships are still formed face to face. The Business Events special report, published in The Times, reveals how to make your events stand out in the digital age. The report covers how to harness the latest tech innovations to create immersive experiences and use engagement data to get to know your visitors. In addition, it reveals what marketers can learn from Comic-Con and includes a pull-out infographic highlighting the latest event technologies
In association with
In this report
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‘Keeping the content relevant and fresh is vital, and organisers who get this right will continue to flourish’
BY CHRIS SKEITH, chief executive of the Association of Event Organisers
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Top business event destinations
Destinations are an important lure which can boost business events if delegates can experience more than a conference venue
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How to use engagement data from events
Data is gold if you can get to its real value in the details gathered at events increasingly with the help of innovative technology
Sponsored content
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Speaking of expertise…
Why you need an external speaker for your event and how to maximise value for money
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WRG: Six trends defining the future
Creative engagement agency WRG, which engages audiences through the creation and delivery of live experiences, strategic communications, video and interactive content, looks to the future
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Colombia is calling
Unique natural scenery, non-traditional venues and world-class infrastructure enable Colombia to host the most varied types of events
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New perspectives
A good event space has to have good accessibility, be close to suppliers and hotels, and have state-of-the-art facilities. If you can have all this at favourable terms in one of Europe’s biggest metropolitan areas, you’re on your way to a great event e
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Experience a world of choice and expertise
Meliá is the international hotel chain that can cater for your business events with specialist facilities at must-see destinations worldwide
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Live and let live
Why there’s no substitute for experience
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Westminster’s new neighbour
Venue host Alastair Stewart tells of fast-growing etc.venues’ ambitious new opening and why bold but meticulous design helps event planners succeed
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Business Transformation
The past 18 months has forced business transformation on most companies, whether they wanted it or not. Here, we examine whether new business models are here for the long-term, new management structures and the real difference between digital transformation and digitisation.
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The Future of Marketing and Customer Experience
After a tumultuous 2020 of budget cuts, furlough and redundancies, the marketing industry is looking to rebuild in 2021. From the future of digital advertising without third-party cookies to improving diversity and inclusion and finding new ways to improve lead generation, marketers are facing new challenges.
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Future of Ecommerce 2021
As the pandemic pushed previously in-store brands online, luxury retail has finally embraced ecommerce, L’Oréal’s new digital boss explains how beauty went touchless and we explore how innovative warehouse tech can offer retail an edge. We also examine the magic of live shopping, the rise of super apps and how to get returns right
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The Future of Work 2021
As the UK economy slowly reopens, thoughts are increasingly turning to what work will look like post-pandemic. But with many people looking for a career change, issues around proximity bias and the loss of young people from the work force, there are as many opportunities as there are challenges.