Companies must have a purpose beyond profits to compete in a modern business environment, but can traditional institutions retrofit a corporate purpose authentically?
Brand Reputation & Risk 2019
56 per cent of UK consumers say that if a brand holds a view they disagree with, they will stop buying from them making achieving brand loyalty more challenging than ever. Our Brand Reputation & Risk special report, published in The Times, explores why brand integrity is paramount in a society that demands companies to be accountable, responsible, and authentic. It explains how C-suites can approach any future threats, and why companies need a purpose beyond profit to succeed. Also featured is an infographic on how companies cope with crises and what formal structures are needed to deal with issues immediately.
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In this report
In an always-on era, achieving brand loyalty is more challenging than ever. Not only is the competition fast and fierce, but consumers are increasingly empowered and ready to bite back
Brand integrity is paramount in a society that demands companies to be accountable, responsible and, most importantly, authentic
Brands need to understand social media on a global scale, but it’s changing fast. Emma Monks, vice president of crisis intelligence at Crisp, explains the key trends
Patients are commonly self-diagnosing using the internet, putting themselves and brands at risk, while pharmaceutical companies struggle to promote safe messages
Successfully countering fake news can rescue a brand from catastrophe