Brand and Reputation Management

The rapid rise of digital platforms, in particularly social networks, have handed consumers a megaphone to promote their favourite brands and equally complain to millions when they are unhappy with a product or service. Consequently, it’s vital businesses monitor and react to these conversations to avoid a possible reputational crisis. This Brand & Reputation Management Special Report, published in The Times, investigates social media crisis strategies, how to grow your business and keep to original principles, as well as what organisations can learn from Donald Trump. In addition, the report reveals how to monitor online conversations that affect your brand, top social media tips for 2017, and the worrying rise of counterfeit medicines that are killing people - and brands

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