The App Economy
The global app economy was valued at more than £35 billion last year and is forecast to double by 2020 when downloads of mobile apps will have reached a staggering 284 billion. From how apps are changing the face of mobile marketing to the vital importance of user experience in determining the success of an app, this report examines how businesses can engage an increasingly mobile world through intelligently designed applications
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In this report
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Future of Payments 2022
The payments industry is undergoing huge change as new technology such as Web 3.0 and artificial intelligence make an impact. Consumer trends are also changing post-Covid, so what's next for this market?
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The Global Talent Economy 2022
Hiring teams have greater reach than ever before to fill skills gaps and vacancies. But what must businesses consider in order to accommodate and attract talent in the modern work environment? What changes must be made to benefits and remuneration packages? Can wellbeing and DEI initiatives impact retention and productivity? And how will the UK fare in the war for talent?
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Future of Marketing 2022
Marketers have their work cut out navigating some particularly choppy waters at the moment. Not only is there a question mark hanging over their budgets amid the economic uncertainty, but new technologies also threaten to upend the creative process. There's one thing that's certain though: the turmoil makes demonstrating the value of effective marketing all the more important.
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Future CTO 2022
In recent years, the chief technology officer has become a key C-suite role, setting a business’s tech strategy in much the same way that the CEO sets the business strategy. As CTOs take on this new responsibility, they'll need to keep their eyes on the opportunities and threats posed by emerging technologies, from quantum computing to Mach architecture. So, what's on the horizon?