A great product means nothing if you’re not reaching the right people, but knowing where to start when marketing a small startup can be a daunting task
Accelerating Tech Startups 2019
42 per cent of startups fail due to no market need, so what do tech startups going into 2020 need to know about product market fit? The Accelerating Tech Startups special report, published in The Times, explores why new tech must deliver real-world solutions and how recruiting, nurturing and retaining is one of the biggest challenges as tech companies experience rapid growth. It explains how a great product means nothing when poor marketing is holding you back. In an interview with Baroness Lane Fox, she calls for change in the tech sector, where its number-one goals should be to create a better world. Also featured are the top five things that makes a great tech startup hub and an infographic on the startup ecosystem for what industries investment funding is flowing into.
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In this report
Les Elby, partner at Lighthouse Advisory Partners, shares top tips on M&A with startup entrepreneurs
You may think Europe’s biggest producer of unicorn companies per capita is London or Berlin, but it is actually the much more modestly sized city of Stockholm. Known as the “unicorn factory”, the Swedish capital is attracting tech entrepreneurs in their droves
Cardiff offers a skilled workforce and funding for tech companies looking for like-minded innovators
Berlin is building a reputation as a global tech startup powerhouse