CEO on the spot: 10 questions with Hootsuite’s Irina Novoselsky

The chief executive of the social media performance platform discusses the importance of authenticity and explains why you should only hire people you’d want to invite round for dinner

Hootsuite CEO Irina Novoselsky

For Hootsuite CEO Irina Novoselsky, nothing should be seen as impossible. Her family moved to the US from Ukraine as refugees when she was just four years old and, after watching her parents build a new life for themselves in an alien country, she came to believe that with hard work and resilience, anything can be achieved.

Since then, Novoselsky's career has taken her from Wall Street to becoming the first female CEO of US-based jobs site CareerBuilder at the age of 32. Now at the helm of social media performance platform Hootsuite, Novoselsky aims to give others the same opportunities to advance their careers as she received.

Here, she explains what CEOs can learn from sports coaches and why more business leaders should use emojis.