Navigating the waters of influencer marketing

It’s 2019, and being an Instagram star today often guarantees more influence over people’s everyday lives than the most brands could hope for. To capitalise on this phenomenon, investments in influencer marketing continue to skyrocket. Yet senior marketers must also navigate how engagement through this newer realm ties in with other strands of their overall strategy, and how they can translate its continued potential to the rest of the C-suite
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