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Big data’s big trust issues

Consumers have grown both weary and wary of sharing their personal information with businesses. They’re tired of getting bombarded with spam, concerned that their data could be misappropriated and doubtful of the motives of firms that want to know every detail about them. But reform is always possible. Here are the main concerns of British consumers about data collection, some key statistics about the data industry - and even some insight into how confidence might be restored