The startling advance of generative AI in recent months, embodied by tools such as ChatGPT and Midjourney, has created tremors that are being felt well beyond the hi-tech sector. The technology’s far-reaching implications are forcing firms across the board to consider how they and their industries will be affected, for better or for worse.
Big business certainly isn’t immune to the impact of this transformational tech. Indeed, senior executives from numerous blue-chip firms have discussed the effects of AI in recent weeks, in forums ranging from earnings calls to industry conferences.
Here’s a look at how a small but diverse selection of FTSE 100 companies are approaching the leap forward in generative AI, based on recent public comments by their senior executives.