Formula E is a new series with established values

Mark Princevalle, co-founder and chief strategic officer of Trident Communications, explains how environment, entertainment and energy are the values driving Formula E


There are few venues in motorsport as prestigious as Monaco, so it was no surprise when Formula E chose it as one of the host destinations of its inaugural season. Last month thousands of spectators flocked to the principality to watch 20 of the world’s best drivers battle for victory on the legendary streets, but it wasn’t only on track where the action was taking place.

The off-track highlight was the spectacular gala dinner in the Salle Médecin of the famous Casino de Monte Carlo. Monaco’s Prince Albert II presided over the exclusive event which was attended by the stars of the sport as well as international celebrities including singer Natalie Imbruglia, actor Adrien Brody and Cirque du Soleil founder Guy Laliberté.

Trident Communications and its partners, Powered by Princevalle and Pit Lane Pairings, attended the gala as sponsors of Zoom, a charity auction of photographs taken by the stars of Formula E in aid of the series’ official charities, the Prince Albert II of Monaco Foundation and Guy Laliberté’s ONE DROP. It was a wonderful experience which gave us a unique insight into the values that drive the sport: environment, entertainment and energy.

The first of these values, environment, is something close to our heart. As one of California’s premier communication companies, we have worked with a number of Los Angeles and Hollywood movie studios and supportive companies to help them design and implement green-based initiatives.

The value of entertainment was perfectly showcased at the Monaco gala and Pit Lane Pairings has a special understanding of the challenges of uniting the motorsport and entertainment industries. Indeed, Trident’s partner, Pit Lane Pairings, is a unique company which reflects this balance.

Pit Lane Pairings founder and chief executive Julia Jachim is a former prototype test driver for Ford Motor Company, an actress and imagineer with The Walt Disney Company, a Formula 1 pit-grid marshal, and IndyCar and NASCAR race official, which gives her a wide range of abilities and experience.

Trident partner, Powered by Princevalle, understands the importance of energy. The company enables the technological breadth of Trident’s product and service offerings through its implementation of innovative electrical infrastructure upgrades and enhancements within the United States and engineering projects on a global scale.

Trident Communications, together with experts from Powered by Princevalle and Pit Lane Pairings, aims to propel the world of motorsport forward by driving industry change towards an exciting, electric future

Trident will again be putting these values at the forefront when we visit this weekend’s season-closing London ePrix. As a proud sponsor of the Zoom Formula E initiative, Trident Communications and its partners are pleased to be supporting the project as it reaches its climax at the post-race awards ceremony where a montage of all the photos will be auctioned for the charity’s partners.

Trident and its partners will bring augmented-reality technology to life in the official book of the Zoom Formula E initiative, where guests will be able to use the technology to watch a video about the history of the project. This technology reflects Formula E’s core values of energy, environment and entertainment by enabling distinctive innovation.

Fusing engineering, smartphone technology, video, marketing, motorsport, science, design, music and entertainment, Trident Communications, together with experts from Powered by Princevalle and Pit Lane Pairings, aims to propel the world of motorsport forward by driving industry change towards an exciting, electric future.

www.tridentcommunications.us