ESG portfolios are still plagued with greenwashing worries

There is strong evidence that ethical investing can improve your returns. However, some firms could claim to be more ethical than they really are
Businessman analyzing investment charts. Accounting

Ethical investing is now a driving force in the world of finance, with investors demanding high standards in environmental, social and governance (ESG) issues. However, the market remains immature, with a lack of consensus on how ESG should be defined and measured. 

Every year more money flows into funds that meet ESG criteria. Total ESG assets under management (AUM) surpassed $35tn (about £26bn) globally in 2020. That was a third of overall AUM and up from $22.8tn in 2016, according to the Global Sustainable Investment Association.

At one time, the received wisdom was that profits and principles didn’t mix. However, a growing body of evidence suggests companies with good ESG practices tend to outperform their less ethical peers. Analysts S&P Global Market Intelligence tracked 27 US-based ESG exchange traded funds and mutual funds between December 2020 to May this year and found that 16 outperformed America’s S&P 500 index. The funds – which each had more than $250m in AUM – rose between 11% and 29.3% during the period versus 10.8% for the benchmark.