Future of EcommerceJun, 2020
Long queues and delivery delays have become part of the consumer experience over recent months as supply chains struggle to keep up with demand, but how long will this new consumer patience last? Our Future of Ecommerce special report, published in The Times, explores if the pandemic has reset consumer expectations for next-day delivery and why communication is key to keeping consumers happy. It examines how COVID-19 has been a catalyst for big brands to open online D2C stores and if this new purchasing model will last as shops reopen. It looks at the building momentum for the ‘buy now, pay later’ sector and why AR is hitting its stride during the pandemic. The featured infographic shows how the pandemic is influencing customers purchasing patterns from the amount spent to shopping frequency.
Unsurprisingly, ecommerce sales have surged over recent months as in-store retail trading ground to a halt and consumers increased their reliance on home deliveries. But the way in which customers are shopping online, from the amount spent to shopping frequency, has changed, and could alter the future of ecommerce in the coming years