Whenever Patricia Corsi receives a job offer from a potential new employer, she does what she calls “the household check”.
The process entails going through the cupboards in her house to see whether she owns any of that company’s products. That’s because a key factor in her decision to accept or decline a new position is whether the goods made by the firm in question are important to people’s lives.
Corsi has spent most of her career in FMCG with big names including Kraft, Unilever and Heineken, whose products are widely recognised and bought around the world. She switched sectors when pharma giant Bayer came calling in 2019, but the household check was still important. And what she found when she hunted for its products at home was a medicine cupboard featuring Redoxon (Bayer’s vitamin brand), Clarityn (for hay fever) and Bepanthen (for nappy rash).