The Digital EconomyJan, 2017
The UK is the second most advanced digital nation after the United States, nevertheless organisations are still struggling to keep up with the pace of innovation. The Digital Economy special report, published in The Times, reveals how businesses can overcome challenges and embrace digital disruption, highlights consumers’ digital dependence, and tracks the deployment of 5G. In addition, the report investigates the growing threat of cyber crime and the increasingly complicated world of online ads
This infographic, published in The Digital Economy Special Report, highlights the complex world of online advertising. The graphic shows search engine giant and internet behemoth Google is a dominant force in the online advertising market, accounting for one third of the total money spent on digital ads in 2016. Meanwhile, the data highlights forecast global net ad spending as well as search revenues.