Five mistakes marketers should avoid in 2019

The modern internet has provided the worlds of advertising and marketing with abundance, in terms of tools, techniques, data and possibilities. But while everything that's new has been embraced, time-tested strategies of the past are viewed as ineffective and boring. Marketing thought leader Tom Goodwin explores the need for balance, and what marketers should avoid this year and beyond

Great advertising requires more than just data

Tom Goodwin "great ads need more than data"

In the past few years, I have spent thousands on shoes, soft drinks, cars, TVs, flights and coffee. I’ve bought presents for people too. I’m sure that advertising has played a significant role in what I’ve bought