What happens when every brand has a purpose?

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

Balancing data with creativity in marketing

Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples

Data dealings: how social media treats people data

Mark Zuckerberg testifying in court after data scandal

People data from social media could further the understanding of economies and societies, but first we must explore why different motives for sharing data on various platforms may skew our insights

How you can make the most of podcast advertising

joe rogan recording his podcast in studio

As more brands grow wise to the potential of podcast advertising to reach engaged and dedicated listeners, is there a risk of an eventual over-saturation that will turn once-loyal subscribers off?