Consultant and author of
Data warehousing: the route to mass customisation
, he specialises in the impact of customer information on the personalisation of marketing.
A question of driving big data
Analysing the customer and using social data
Customer Loyalty I 2012
Interaction with transaction is the new way forward
Don't have an account?
Fill in your email to sign up
Raconteur is now a B Corp!
Find out how we did it, and what it means for our readers.