Sally Tarbit

Sally Tarbit is a partner at The Team, a brand consultancy. With over 30 years’ experience in the industry, Sally has worked for agencies including Ogilvy, TMW and Rapp developing acquisition, brand launches and cross-sell strategies for clients such as M&S, AMEX and IBM. Sally leads on brand activation at The Team, integrating behavioural science insight into campaigns and content, delivering projects for Southeastern trains and Gas Safe Register.

Opinion The unsung heroes: marketing the brands it’s too easy to ignore