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Nicola Smith
Freelance journalist, she contributes to
The Times, The Sunday Times, Guardian.co.uk, The Drum, Marketing Week, CMO.com, BBC.co.uk, Retail Week,
and
Drapers
Marketing
Is marketing morphing into sales?
Growth Strategies
What does the modern CMO look like?
Marketing
Agencies must match their creativity with data
CX
Why strong partnerships are vital to outsourcing success
CX
Retailers struggle to profit from same-day delivery
CX
Customers are in the driving seat of digital transformation
Technology
UK could become global leader in 5G
