Posts by Nicola Smith
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Is marketing morphing into sales?
Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer’s journey as a sales enabler
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What does the modern CMO look like?
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
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Agencies must match their creativity with data
Media agencies are upping their game to offer brands a strategic package of creative copy, data and technology
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Why strong partnerships are vital to outsourcing success
Successful outsourcing requires a partnership between client and supplier to achieve trust, transparency and an agile working relationship
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Retailers struggle to profit from same-day delivery
With rising consumer expectations, fast delivery of internet goods is so far proving difficult for some firms to make money
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Customers are in the driving seat of digital transformation
Companies striving to achieve a digital makeover must put the customer at the centre of their transformation
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UK could become global leader in 5G
A pilot scheme providing 5G to businesses could propel the UK to become a global leader