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Nicola Smith
Freelance journalist, she contributes to
The Times, The Sunday Times, Guardian.co.uk, The Drum, Marketing Week, CMO.com, BBC.co.uk, Retail Week,
and
Drapers
Marketing & Sales
Is marketing morphing into sales?
Growth Strategies
What does the modern CMO look like?
Marketing & Sales
Agencies must match their creativity with data
CX
Why strong partnerships are vital to outsourcing success
CX
Retailers struggle to profit from same-day delivery
CX
Customers are in the driving seat of digital transformation
Technology
UK could become global leader in 5G
