
Nicola Smith
Freelance journalist, she contributes to The Times, The Sunday Times, Guardian.co.uk, The Drum, Marketing Week, CMO.com, BBC.co.uk, Retail Week, and Drapers
Agencies must match their creativity with data

Media agencies are upping their game to offer brands a strategic package of creative copy, data and technology
Why strong partnerships are vital to outsourcing success

Successful outsourcing requires a partnership between client and supplier to achieve trust, transparency and an agile working relationship
Retailers struggle to profit from same-day delivery

With rising consumer expectations, fast delivery of internet goods is so far proving difficult for some firms to make money
Customers are in the driving seat of digital transformation

Companies striving to achieve a digital makeover must put the customer at the centre of their transformation
UK could become global leader in 5G

A pilot scheme providing 5G to businesses could propel the UK to become a global leader
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