Matthew Dixon

Matt Dixon is a founding partner of DCM Insights, the customer understanding lab. A noted business researcher and writer, he is a sought-after advisor to leadership teams around the world. Matt is best known as the co-author of four of the most important sales and customer experience books of the past 20 years. These include The Challenger Sale, which has sold more than 1 million copies worldwide and was a Wall Street Journal bestseller, and The Effortless Experience: Conquering the New Battleground for Customer Loyalty. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, debuted in September 2022. Matt holds a Ph.D. in political economy and lives in the Washington, DC area with his wife and four children.