Posts by Mark Frary
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Car insurance to suit every driver
As the coronavirus pandemic continues to alter the way we live, insurers have responded with highly personalised, usage-based…
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How to handle human resources issues remotely
Meeting face to face has always been an important part of human resources, but with the coronavirus crisis companies are having to reimagine how processes work in a remote HR world
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What is RevOps and why is it a vital business function?
Four leading practitioners of revenue operations discuss the rise of RevOps as a fundamental part of business, its importance in the current crisis, and the key opportunities and challenges facing leaders
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5 IoT innovations that will change your life
Interested in never buying vegetables, missing deliveries or losing your keys again? These five internet of things innovations from this year’s Las Vegas Consumer Electronics Show, CES 2020, could help
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Exploring the subconscious for deeper insights
Tools such as eye-tracking software and brain scans can help companies cut through the noise to delve into the subconscious mind of the consumer
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How to nail applied neuroscience
It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible
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AI finally making its mark on procurement
Procurement has traditionally lagged behind when it comes to technology, but does artificial intelligence offer an opportunity for things to change?
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How hyper-personalisation can transform insurance
Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution