Exploring the subconscious for deeper insights

Tools such as eye-tracking software and brain scans can help companies cut through the noise to delve into the subconscious mind of the consumer

How to nail applied neuroscience

It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible

AI finally making its mark on procurement

Procurement has traditionally lagged behind when it comes to technology, but does artificial intelligence offer an opportunity for things to change?

How hyper-personalisation can transform insurance

Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution

Rise of the digital nomad

As remote working goes from strength to strength, new nomadic ways of working are taking flexible work to the limit

The dark side of inflexibility

In a culture of remote working and all-pervasive technology, inflexibility is the enemy of collaboration

The future of fintech is in payment innovations

A series of innovations in the payments sector is driving change elsewhere in the UK economy and beyond

How to embrace digital transformation

For digital transformation to have real meaning and be effective, it must be an ongoing process central to business strategy