Computer-generated virtual influencers are rapidly gaining followers on social platforms and taking the wider marketing industry by storm. And while their rise has been impressive, not everyone agrees they are a positive development for marketing and wider society
Finding a suitable payments provider is a vital initial step for any startup conducting an online business. When your core product is controversial to some, however, things can get a little tricky
Traditional influencer marketing is built on trust in what the influencer is saying or endorsing as being authentic. So how authentic is marketing when images and messages are created by code and not a real person?
Home to Silicon Valley giants and some of the most forward-thinking tech innovations, why does America lag so far behind in digital payments?
With Google’s controversial decision to kill the third-party cookie on Chrome set to have a profound impact on online advertising, what will the new dawn of internet ads look like?
The beauty industry has been an unexpected player in consumer electronics, but are smart brushes and skincare apps really what customers want?