Counterfeit medicines killing people and brands

Fake medicines being sold abroad

Fake medicines are killers and can destroy a genuine brand unless manufacturers do more to protect themselves and the public

Austerity is changing our values and priorities

Tightened household budgets has prompted a rethink among consumers, and altered the way they react to retailers and brands, as Jane Simms discovers

Focus on building consistent brand

Marketing, public relations and customer service have traditionally existed separately in silos but, as Jane Simms reports, they are increasingly coming together

More with less is business as usual

Brand and marketing professionals are being asked to do more with less as budgets are restricted by economic recession and multichannel selling makes greater demands, writes Jane Simms