Gideon Spanier

Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.

Advertising effectiveness vs. efficiency: what is important?

How to tackle marketing fraud

Is it time for the digital advertising industry to grow up?

Why ‘direct to consumer’ brands are dominating in retail

Personalisation: don’t get too close because it’s creepy

Delving into dark social

How digital is boosting the market research business

Can business keep up with “The Now Economy”?