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Gideon Spanier
Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.
Marketing & Sales
Advertising effectiveness vs. efficiency: what is important?
Leadership
How to tackle marketing fraud
Marketing & Sales
Is it time for the digital advertising industry to grow up?
Why ‘direct to consumer’ brands are dominating in retail
Digital Transformation
Personalisation: don’t get too close because it’s creepy
Marketing & Sales
Delving into dark social
Marketing & Sales
How digital is boosting the market research business
Supply Chain
Can business keep up with “The Now Economy”?
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