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Leadership
Gideon Spanier
Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.
Marketing
Advertising effectiveness vs. efficiency: what is important?
Leadership
How to tackle marketing fraud
Marketing
Is it time for the digital advertising industry to grow up?
Future Customer 2017
Why ‘direct to consumer’ brands are dominating in retail
Digital Transformation
Personalisation: don’t get too close because it’s creepy
Marketing
Delving into dark social
Marketing
How digital is boosting the market research business
Supply Chain
Can business keep up with “The Now Economy”?
More Articles
