Posts by Gideon Spanier
Gideon Spanier
Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.
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How to tackle marketing fraud
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Is it time for the digital advertising industry to grow up?
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Why ‘direct to consumer’ brands are dominating in retail
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Personalisation: don’t get too close because it’s creepy
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Delving into dark social
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How digital is boosting the market research business
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Can business keep up with “The Now Economy”?