Gideon Spanier

Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.

Marketing & Sales

Advertising effectiveness vs. efficiency: what is important?

How to tackle marketing fraud

Advertising billboards in new york city

Marketing & Sales

Is it time for the digital advertising industry to grow up?

Shopping on smartphone on Amazon

Why ‘direct to consumer’ brands are dominating in retail

The big screen at New York’s Times Square displaying live video of pedestrians as they walk by

Digital Transformation

Personalisation: don’t get too close because it’s creepy

Marketing & Sales

Delving into dark social

Digital market research

Marketing & Sales

How digital is boosting the market research business

The now economy

Can business keep up with “The Now Economy”?