What B2B brands can learn from conscious consumerism

Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?

Are you making the most of your events?

Businesses are pumping increasing amounts of money into live experiences, but better measurement is needed to justify investment and maximise value post-event

Do businesses understand customer success?

With many companies still grappling with what it means to be truly customer centric, others are turning it into an art

The rise of the chief customer success officer

A new breed of corporate executive, some chief customer success officers are taking a seat at the top table while others fight to be heard