Brands are choosing to forego Amazon and sell their products directly to consumers in an attempt to create a more personalised and immersive online shopping experience
Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?
Businesses are pumping increasing amounts of money into live experiences, but better measurement is needed to justify investment and maximise value post-event
With many companies still grappling with what it means to be truly customer centric, others are turning it into an art
A new breed of corporate executive, some chief customer success officers are taking a seat at the top table while others fight to be heard