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Annich McIntosh
Editor of
Loyalty Magazine
and chief executive of The Loyalty Awards, her specialisms include customer loyalty, social media, technology and payments.
Customer Loyalty II 2012
Getting to know data is big business
Customer Loyalty II 2012
Separating the detractors and passives from the promoters
Customer Loyalty II 2012
Short-term gain wins long-term loyalty from customers
Customer Loyalty II 2012
Love not war with ‘showroomers’
Customer Loyalty II 2012
Flying in the face of turbulence
Customer Loyalty I 2012
What do customers really want?
Customer Loyalty I 2012
Loyalty needs customer data but beware the European Commission
Customer Loyalty I 2012
Adding value to win loyalty