Opinion

Going green? It’s time to stop measuring and start fixing

Companies are treating sustainability as a measurement challenge. It isn’t and they’re measuring the wrong things

Sustainability: time to stop measuring and start fixing

You’ve got to feel for the sustainability manager, they have world-changing agendas but have been allocated ‘tinkering’ budgets. Too many spend more time reporting up the line than on making the deep changes we need. 

Today, sustainability is ‘disclosure’ – we have the Task Force on Climate-related Financial Disclosure, the Corporate Sustainability Reporting Directive, the Carbon Disclosure Project, and dozens more frameworks.

Don’t get me wrong, it's hard to improve if you don’t know where you’re starting from. Establishing a baseline for greenhouse gas emissions or recycled plastic in packaging or slavery in supply chains isn’t unimportant.