Raconteur - Business Transformation - Cover Crop
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Business Transformation

Apr, 2015

Evolving global markets, disruptive technologies and workforce shifts are just a few of the hundreds of forces driving business change today - at a pace considerably faster and more complex than 20 years ago. But while "change" may have become the new normal, executing true business "transformation" is still a significant hurdle for the majority of companies. This report explores how leaders should approach digital transformation, the role of customer influence in business agendas, leadership skills that inspire change, building a change culture with Generation Y and Harvard Business School guru Dr John P. Kotter’s eight steps for successful transformation


Infographic examining the role of the customer in driving transformation including what drives customer loyalty, key consumer and brand typologies, top ten Net Promoter Scores for UK brands in 2015 and consequences of customer dissatisfaction