Going Global: The Ecommerce Era
The huge opportunities offered by developing countries and the digital world has made going global easier than ever before. With the number of connected spenders set to rise to three billion by 2025, from Brazil to Poland the number of ecommerce businesses springing up to meet these consumers is dramatically on the rise. To succeed, however, these organisations must embrace a truly global outlook, understanding the cultural differences in the ways we shop online across the world